portfolio
“Always Ultra” stands for feminine hygiene. Once a brand is attributed with a gender, it is difficult to reposition it for the general market. This commercial aims at projecting a redefinition of the brand identity.
Marketing Strategy | Creative Direction | post production
ooh campaign showing the impact of reporting through different media outlets leading to the creation of different narratives.
Creative direction
Launch of Toyotas new Hybrid. Breaking stereotypes and developing a rather unusual car commerial testimonial with walther.
marketing strategy | creative diretcion | art department | direction | post production
working on various projects following the launch of lufthansas new subsidiary eurowings.
motion design | casefilm
New strategic approach for a multimedia campaign breaking barriers and stereotypes to reposition in the market and targeting a wider audience.
marketing strategy | creative direction | digital marketing
developing the corporate identity of aethiop. a company offering minimalistic and high end funurished luxury apartments in berlin.
creative direction | brand identity | marketing strategy | digital marketing
utilizng unusual formats for exhibitions of the penn state universities special collections.
Creative direction | marketing strategy | media production
Producing online content for porsche christophorus.
production | Editing | after effects
Creative Direction for new publishing house. specialized in limited edition art publications and children’s literature. Aligning all marketing materials to be cohesive with overall brand identity. Development of marketing strategy for launch.
creative direction | marketing strategy | digital marketing | art direction
developing website design, corporate identity and creative direction for Zagel & Punze – a newly founded brandy distillery catering to a new customer group.
Marketing Strategy | Creative Direction | Marketing Consulation